Product Marketing Manager

  • CARTO
  • Madrid, Community of Madrid, Spain
  • 02 Apr, 2024
Full time

Job Description

Everything happens somewhere - which is why spatial analytics is fundamental to companies seeking to understand the “where” and the “why” of their business. CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts and developers from companies such as Vodafone, IKEA, Decathlon, Coca-Cola and Mastercard to provide geospatial insights for use cases such as site selection, geomarketing, route optimization, network planning and much more.

With an exceptionally diverse team of 170 people spread across the US and Europe, CARTO (backed by Insight Partners, Accel Partners and Salesforce Ventures) is changing how companies analyze location data, simplifying how it is done by leveraging modern cloud data warehouses. Redefining its category, the company has grown rapidly in recent years providing a compelling alternative to legacy GIS software.

To continue our growth, we are looking for a strategic, analytical, and hands-on Product Marketing Manager with a passion for technology and data.

As a Product Marketing Manager at CARTO, you'll play a pivotal role in positioning our cloud-native spatial analytics platform as the solution for geospatial analysis in the enterprise sector. Reporting to the Director of Product & Content Marketing, you'll thrive on uncovering deep customer insights and translating them into compelling product positioning, pricing, packaging, and launches. If you're passionate about driving impact, collaborating cross-functionally, and engaging with data science and developer communities, this role is perfect for you.

The preference for this position is to be working from our offices in Madrid or with our team based in London, with flexibility for hybrid remote work. 

 

You will:

  • Spearhead sales enablement initiatives for CARTOs sales team and our partner sales teams, serving as the primary liaison to communicate our partner and customer facing roadmap, positioning, and key messages. 
  • Lead product launches and go-to-market campaigns - developing the strategy, measurement, and execution - working x-functionally with product, sales, and marketing partners.
  • Develop compelling tools for across our customer journey - presentations, case studies, whitepapers, demos, and battlecards - that change how global enterprise customers understand CARTO and our products.
  • Contribute critical market, competitor, and customer research and insights to drive prioritization for the work of your team, and the organization 
  • Own analysis to improve how CARTO improves what customers think, feel, and do at each stage in their journey.
  • Define and deliver core technical solution benefits and positioning, that are consistent and compelling, to commercial teams, internally, and for our partner network.
  • Take center stage in positioning CARTO as the go-to spatial solution for executives, data scientists, and developers at the world's leading companies. Through events, webinars, and other external channels, you'll be excited to be an ambassador.

 

You are:

  • Strategic Thinker: ability to translate business objectives into actionable marketing plans.
  • Passionate about technology:  You are building a deep understanding of enterprise software environments, especially Cloud/SaaS analytics/Data warehouse and Business Intelligence solutions, applications & technologies.
  • Commercial acumen: you are deeply data-driven and care about what moves the needle for pipeline creation, rather than focusing on vanity metrics.
  • An exceptional communicator: internally between departments and externally with clients and partners. You make the effort to spend a significant amount of time with sales, pre-sales, customer success, and product teams to gain relevant insights.
  • A gifted copywriter and storyteller: you can translate highly complex technology concepts into compelling stories that our partners, customers, and prospects care about.
  • Customer-centric: obsessed with the needs of our clients, prospects, and partners, constantly learning about how their challenges are evolving.
  • Thirsty to learn about the Location Intelligence and Data Analytics space: you, are eager to consume podcasts and webinars, or read relevant reports to keep your finger on the pulse of our industry and the enterprises we sell to. When you don’t know how to do something, you just find a way to learn about it.
  • You have a bias for action: you get a buzz out of crossing things off your to-do list, and you have the “get it done” attitude. You can thrive in a fast-paced, dynamic environment.

 

You offer:

  • Minimum of 5+ years of relevant work experience - across marketing, product management, consulting, or strategy roles.
  • Proven track record in B2B SaaS product marketing, ideally within the data analytics or cloud technology space. 
  • Strong project management skills with the ability to lead cross-functional teams.
  • Experience working with technical stakeholders at a SaaS company.
  • Experience working with teams in multiple locations and cultures.
  • An eye for design and brand guardianship.
  • Excellent analytical, communication, and presentation skills.

 

We offer:

  • Competitive compensation
  • Opportunity to be part of a forward-thinking company, shaping the future of modern geospatial analytics.
  • Access to our employee stock options plan
  • Private medical insurance.
  • Education stipend
  • Flexible work hours in a focused but casual environment
To Apply

Do you feel that you don't check all of the requirements? At CARTO we believe that professional development happens through teaching and learning from your peers and managers. Even if you’re uncertain about whether you have the experience we’re looking for, please apply if this position sparks your curiosity.

A diversity of identity, perspective, and experience makes us stronger. We welcome you to apply to CARTO regardless of your background, age, gender, ethnicity, orientation, or ability.

To learn more about us, please visit our blog or follow us on Twitter (@carto) or Instagram (@cartohq).

Not the right job for you? Take a look at the rest of our openings at carto.com/careers