Product Marketing Manager

  • Framework
  • San Francisco, CA, USA
  • 06 May, 2024
Full time

Job Description

We’re looking for an ambitious Product Marketing Manager who thrives while driving product strategy, crafting compelling messaging, and executing go-to-market plans. This role will act as the voice of our products and will collaborate closely with our Marketplace, Design, and Hardware teams to drive product awareness and adoption.
If you’re passionate about product marketing and are excited about the world of Linux, DIY, gamers, and developers, we want you to apply!


What You'll Do

  • Identify and understand product features, map out messaging and positioning, and establish go-to-market plans to reach target audiences
  • Plan and lead cross-functional campaign strategy, coordinate key moments and campaign assets across various channels 
  • Manage and collaborate with internal and external stakeholders - most projects will have a diverse group of stakeholders and contributors 
  • Immerse yourself in the world of Linux users, DIYers, gamers, and tech enthusiasts. Understand what they care about and help shape our products and marketing to better fit their needs
  • Build developer initiatives and enable developers to create using Framework products and documentation
  • Contribute to the creation and development of content for tech-savvy audiences by providing marketing insights and audience-specific copywriting 
  • Attend industry and consumer events to demo Framework products and gain a deeper understanding of our target audiences 
  • Work closely with the Marketplace, Design, and Hardware teams to bring audience-aligned products to market


What You'll Need

  • 4+ years of experience in product marketing or related industry experience 
  • Excellent written and verbal communication skills
  • Ability to quickly learn new technical topics and teach others of varying technical levels
  • Experience using data-driven decision-making, experimentation, and customer-based research
  • Strong cross-functional collaboration skills
  • Growth mindset and demonstrated examples of resourcefulness to get the job done


What's Nice to Have

  • Experience working in a start-up environment: prioritizing, problem-solving, and operating in a dynamic, rapidly changing workplace
  • Experience directly conducting customer research 
  • A strong technical understanding of Linux, PC hardware, and/or PC gaming
  • Experience in the consumer electronics industry 


What You'll Love

  • Competitive salary, equity, and health benefits
  • Paid company holidays plus 20 PTO days per year
  • Paid Parental Leave
  • Flexible work hours and locations, including every other Friday off!
  • 401K with matching for US employees
  • The chance to work at a startup that is making a positive social and environmental impact.
Equal Opportunity
We commit ourselves to the principles of equal employment and a diverse work environment. With inclusion being one of our core values at Framework, we do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We will consider qualified applicants regardless of criminal histories pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Ordinance.

We are also committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require an accommodation to participate in the application or interview process, please let us know by reaching out to