Product Marketing Lead

  • Airbyte
  • San Francisco, CA, USA
  • 10 May, 2024

Job Description

 
Airbyte is the open-source standard for EL(T). We enable data teams to replicate data from applications, APIs, and databases to data warehouses, lakes, and other destinations. We believe only an open-source approach can solve the problem of data integration, as it enables us to cover the long tail of integrations while enabling teams to adapt pre-built connectors to their needs.
 
Within the past 24 months, we've built over 200+ connectors and we've had 25,000+ companies replicating data with us. We've raised $181M from some of the world's top investors (Benchmark, Accel, Altimeter, Coatue, Y Combinator, etc.) and believe in product-led growth, where we build something awesome and let our product bring the users, rather than an outbound sales engine with cold calls
 
Airbyte is remote friendly, with most of the team still based in Silicon Valley. We’re fully transparent as a company. Our company handbookculture & valuesstrategy and roadmap are open to all.
 
If you find this role exciting, we encourage you to apply even if you think you don’t meet all requirements.
 
Opportunity
As the product marketing lead, you will work closely with our Chief Product Officer, and will play a key role in planning and executing the product marketing strategy for Airbyte’s top-down strategy that complements its organic product-led growth motion. This person will refine our positioning & messaging across all our medias, own the creation of materials for our website, demand gen and sales team. They will own our product launches and distribution strategy. This is also a unique opportunity to build out the product marketing organization and grow it. 
 
What You'll Do
  • Help identify target markets, refine our ICP and user segments for Airbyte’s use cases and solutions.
  • Develop messaging and positioning for Airbyte. Refine positioning guides, messaging pillars, solution briefs and other enablement materials.
  • Build resources and assets for integrated campaigns in close collaboration with demand generation
  • Work hand in hand with DevRel, as they focus on the practitioner persona (data engineer), and product marketing on the decision maker person (engineering management)
  • Develop our top-down content strategy and customer advocacy strategy.
  • Become an expert on our customers, industry and category trends and the players in the Data Integration space through detailed analysis of competitors and customer problems.
  • Oversee product launches and releases, including the creation and completion of all material for internal and external use. Work closely with Product and Engineering to ensure required materials are ahead of any and all product releases.
  • Bake sales feedback and enablement materials into the product release lifecycle.
  • Own our PR and AR strategy and its implementation.
  • Develop and execute website enhancement projects and continuously optimize our site to support marketing campaigns and programs.
  • Partner closely with sales leadership to create enablement materials. Build enablement discipline and key assets such as pitch decks, battlecards and discovery questionnaires.
 
What You'll Need
  • 5+ years of experience in B2B and dev tool product marketing
  • Obsessive about understanding our customers and their challenges.
  • Collaborative and supportive while working.
  • Able to prioritize ruthlessly. You possess the ability to work on multiple projects while focusing the right level of effort on each.
  • Passionate about understanding and explaining your products, especially through the written word.
  • Very strong with written communication (writing samples required).
  • Skilled at editing. Able to make the original source clear and concise.
  • Committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.
  • A high attention to details
  • You share our values

Location

  • San Francisco Bay Area. Hybrid, twice per week in office.

     
 
We provide
  • Relocation - should you be applying to a San Francisco based role, Airbyte will assist with U.S. relocation to make this a seamless transition and compensate you well.
  • Unlimited Paid Time Off - we need you at your best at all times. Our expected minimum time off of 25 PTO days per year lets you schedule your work around your life.
  • Parental leave (for both parents) - we offer 16 weeks of paid parental leave for all new parents so you have time to adjust to the new life (and work) schedule introduced by your new bundle of joy.
  • Open book policy - we will pay for books you purchase for your professional and career development. 
  • Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company. 
  • Competitive benefits package for US-based employees, including:
    • Blue Shield or Kaiser Medical Insurance 
      • Airbyte covers 100% for both employees and dependents
    • Dental (including child & adult ortho) & Vision Insurance
      • Airbyte covers 100% for both employees and dependents
    • Life and AD&D Insurance
      • Airbyte covers 100% for employees
    • Short-term Disability Insurance 
      • Airbyte covers 100% for employees
    • Long-term Disability Insurance
      • Airbyte covers 100% for employees
    • Healthcare insurance stipend for those outside the US whose countries do not provide it for free.
    • 401k for US-based employees.
    • FSA (flexible spending account)
    • Work Visas We currently sponsor H1B Transfers, TN Visas, and Green Cards. All other Visa requests will be discussed on a case by case basis to determine if we can sponsor.
Salary for this job- $131,000- $200,000 +  a generous equity package, and benefits listed above for US Market. 
 
Airbyte is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity or expression, marital status, familial status, domestic violence victim status, veteran or military status, or any other legally recognized protected basis under federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
Airbyte is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.