Customer Marketing Manager

  • Sonar
  • Austin, TX, USA
  • 17 May, 2024
Full time

Job Description

Sonar solves the trillion-dollar challenge of bad code. Sonar equips organizations to achieve and sustain a Clean Code state by empowering developers to write consistent, intentional, adaptable, and responsible code. Clean Code produces software that is maintainable, reliable, and secure, allowing development teams to spend less time fixing issues and more time innovating. With Sonar, and by employing the company’s Clean as You Code methodology, organizations minimize risk, reduce technical debt, increase productivity, and derive more value from their software in a predictable and sustainable way.

Sonar’s open-source and commercial products – SonarLint, SonarCloud, and SonarQube – support over 30 programming languages, frameworks, and infrastructure technologies. Trusted by more than 500,000 organizations and used by more than 7 million developers globally to clean more than half a trillion lines of code, Sonar is integral to delivering better software.

Join our fast-growing Marketing Team on a mission to share the power of Clean Code! We are looking for a Customer Marketing Manager to help us grow our Customer Marketing programs and increase customer loyalty, retention, expansion, and advocacy.

The impact you can have

You will have an impact on every aspect of the post-sale customer journey, by creating engaging experiences for customers that drive loyalty, retention, expansion, and advocacy. Supporting our customers through every step of their journey will empower you to amplify their voice through our organization, programs, and efforts to ensure the right measures are taken to support their success with Sonar. You will be responsible for helping to execute the full end-to-end Customer Marketing strategy. 


On a daily basis, you will

  • Support customer marketing strategy ensuring valuable customer experiences across the lifecycle that drive customer loyalty, retention, expansion, and advocacy.
  • Manage customer communication channels such as newsletters, product releases, event invitations, sales enablement, nurtures, and relevant topics. 
  • Execute and support customer programs such as onboarding, webinars, and advocacy program.  
  • Build and deploy surveys and review campaigns to capture the voice of the customer while identifying trends to share with Product and GTM teams.
  • Manage product profiles and source reviews with third-party peer review sites like Gartner Peer Insights, G2 Crowd, TrustRadius, Capterra, etc
  • Facilitate and collaborate with Product Marketing to maintain a library of customer proof points (case studies, quotes, and video testimonials) for Sales and Demand Generation to promote and increase awareness and drive inbound leads.
  • Work cross-functionally with the entire Marketing Team and teams across the organization to ensure alignment on programs and be the voice of the customer inside the Marketing organization. 
  • Track and achieve Customer Marketing quarterly goals and objectives while always looking for opprotunities to grow and improve. 


The skills you will demonstrate

  • Bachelor’s degree 
  • 3+ years of customer marketing experience, preferably in B2B tech Marketing 
  • Excellent planning, organization, and time management skills 
  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
  • Experience  in onboarding customers and helping them grow
  • Customer-centric mindset and experience serving as the voice of the customer
  • Flexibility and adaptability to the changing needs of customers and the business
  • Team player with proven success collaborating with cross-functional teams
  • Strong reporting and analytical skills
  • Experience running customer programs, feedback programs, third-party review sites, and advocacy efforts 
  • Strong interpersonal skills and executive presence
  • Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
  • A hands-on mentality, capable of autonomously executing a plan while maintaining a strategic perspective
  • Proficiency in Google Suite, Salesforce, Marketing Cloud, and Zoom webinars. 
  • Familiarity and experience with Gartner Peer Insights, G2 Crowd, TrustRadius, Capterra, etc.
Why you will love it here

• We value a safe work culture - founded in respect, kindness, and the right to fail.
• We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate!
• Work-life balance - a healthy work-life balance is very important at Sonar.
• Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
• We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success! We're happy to support all employees in this journey if desired. 

What we do

As Home of Clean Code, Sonar is the ultimate solution to achieving Clean Code for developers and organizations alike. 

The company was formed to develop the open-source tool SonarQube, which has since become the go-to standard in code quality management. We strive every day to pave the way for developers, tackling the toughest issues head-on and pushing the limits of what’s possible. 

Who we are

At Sonar we believe in people, dedication, and innovation. We’re a team of problem solvers who are passionate and relentless in their respective missions. We want to work with people who are ready and willing to fasten their seat belts and be part of an incredible ride! 

Our Core Values are: Smarter Together, Excellence, Innovation, and Delivery. They reflect our unique culture and we expect them to help shape and positively strengthen our organization. 

If you want to learn more about our culture, check out our blog post.

Join us; we’ll be smarter and stronger together!

Sonar is an equal-opportunity employer and is committed to treating every employee with equal respect and fairness. We maintain a zero-tolerance policy toward any form of discrimination. All candidates will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, veteran status, disability, or any other legally protected status.