Product Marketing Manager

  • Remote - Bay Area, US
  • 05 Jul, 2024

Job Description

About the Role: is seeking a highly skilled Product Marketing Manager to join our growing Marketing team. In this role, you will develop and execute strategic marketing plans to drive growth and adoption of the platform, build full-scale enablement programs to support our growing Sales team, and uplevel our Sales-led go-to-market execution overall.


  • Devise and execute go-to-market strategies for new product and feature launches to increase adoption of and engagement with
  • Create and execute a comprehensive sales enablement program to support the Sales team on all aspects of and the market where we compete
  • Work closely with the sales team to provide product training, sales tools, and support for customer engagements
  • Conduct market research and competitive analyses to understand customer needs, market trends, and opportunities for differentiation, and to inform marketing content and Sales materials
  • Collaborate with the product management team and others to define and continually evolve product positioning, key benefits, and value props for our target market and personas
  • Help to evolve core target market properties including ICP definition and buyer personas, for increased accuracy and effectiveness
  • Analyze key business and product metrics to understand the effectiveness of messaging and positioning, and to iterate on product marketing strategies based on data-driven insights
  • Assist in building and progressing a world-class Analyst Relations program that puts Builder front and center for key analysts, and helps to project as a leader in its category


  • Proven experience (5+ years) in B2B SaaS product marketing, preferably within the CMS/DXP, developer tools, or similar categories
  • Proven track record of developing and executing successful sales enablement programs, go-to-market strategies, and product launches
  • Strong understanding of the CMS, DXP and UI/UX design tools marketscape, including key players, market trends, and customer pain points
  • Experience working with cross-functional teams, including product management, sales, and marketing
  • Excellent written and verbal communication skills, with the ability to create compelling content that drives engagement and conversion
  • Analytical mindset with the ability to leverage data and metrics to make informed marketing decisions

The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply!

The estimated salary range for the Product Marketing Manager role is $160,000 - $230,000 USD. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities.

What offers you:

  • Unlimited time off. 3 weeks is the minimum that we will ask you to take each year
  • Mental health days. We encourage you to take at least one per quarter to recharge
  • Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
  • $500 home office reimbursement. Help get what you need to be comfortable working in a digital-first environment
  • $500 annual learning & development budget. Feel supported and empowered to continue developing your skills
  • Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $299/month at another local co-working space
  • Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents
  • Additional Insurance. Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance
  • 401k (for US based team members). Contribute to your financial future through our Guideline plan
  • Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window 🤯  (yeah, we're pretty stoked about it!)

About is a Visual Headless CMS that works with any website or application and enables anyone to create, manage, and publish high-performing, enterprise-scale digital experiences without constantly relying on developers. We're backed by Greylock Partners and M12, Microsoft's Venture fund.

We were founded in San Francisco, CA but are committed to operating as a digital-first company. Our team continues to expand globally, with team members spread out across the US, Canada, Europe, South America, and Asia. is committed to growing an inclusive and diverse team. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.