Director of Web and Organic Strategy

  • Honeycomb
  • United States
  • 05 Jul, 2024
Full time

Job Description

What We’re Building
Honeycomb defined the concept of observability and is raising expectations of what our developer tools can do! Honeycomb is the observability platform that enables engineering teams to find and solve problems they couldn't before. It enables engineers to answer novel questions about their ever-evolving cloud applications, so they can deploy confidently, resolve incidents faster and focus on high-value work that drives innovation. We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, we’ve closed Series D funding, scaled past the 150-person mark, and were named to Forbes’ America’s Best Startups of 2022 and 2023!!

Honeycomb is currently seeking a dynamic and results-driven Director of Web and Organic Marketing to lead and execute our comprehensive online strategy. Reporting directly to the Director of Demand Generation, this individual will play a crucial role in enhancing our brand visibility, driving user engagement, and maximizing revenue through effective web marketing and organic initiatives.

Who We Are
We come for the impact, and stay for the culture! We’re a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.

How We Work
We are a remote-first company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1.


What You'll Do In Role:

  • This role will focus on:
1. Director of Web Strategy:
  • Develop and oversee the overall web marketing strategy to align with business goals.
  • Lead and manage the optimization of the website and content for Product-Led Sales (PLS).
2. Conversion Rate Optimization:
  • Lead experiments, including A/B and multivariate testing, to improve site conversion rates.
  • Collaborate with the Growth Marketing Manager on conversion rate improvement strategies for product signups.
3. User Experience and Interactive Design:
  • Collaborate with cross-functional teams to ensure seamless user journeys and experiences.
  • Work closely with content creators to align marketing site content with strategic objectives.
  • Partner with designers and developers to conceptualize and implement interactive design elements.
  • Contribute to wireframing and page component creation for an engaging user experience.
  • Drive landing page creation with Web Marketing Manager for campaigns
4. Organic Strategy and SEO Infrastructure:
  • Execute and enhance organic growth initiatives, focusing on improving search reach for strategic pages.
  • Coordinate technical infrastructure audits and implement site improvements based on SEO recommendations.
  • Collaborate and lead the Web Marketing Manager on technical SEO and dev work needed to meet OKRs including monitor, maintain, and improve the search infrastructure of the site.
  • Work closely with web development and engineering teams to ensure site features enhance SEO effectiveness.
5. Metrics and Reporting:
  • Measure and analyze content efforts using tools such as Google Analytics, SEMrush, Google Console, etc.
  • Establish and maintain accurate web metrics and dashboards to inform marketing decisions.
6. Technology Management:
  • Manage digital marketing technology, including Google Tag Manager, ensuring optimization and functionality.
  • Collaborate with Marketing and Revenue Operations teams to optimize and integrate marketing tools.


What You'll Bring:

  • Experience managing Wordpress and/or PHP-based sites is required
  • 7+ years' experience in technical SEO including on-page and off-page SEO, sitemaps, JavaScript indexing, linking, redirects, keyword research, etc
  • 5+ years experience Google Analytics and web metrics reporting
  • 3+ years experience with Google Tag Manager
  • Solid background in technical site optimization, SEO, and web metrics reporting
  • Proven experience in executing successful web marketing and organic growth strategies.
  • Proficiency in A/B and multivariate testing methodologies.
  • Strong collaboration skills with internal and external teams.
  • Experience with website migrations, redirect mapping, and linking strategies.


What You Get When You Join The Hive:

  • Base pay of $199,000 - $234,000 + 10% bonus.
  • A stake in our success - generous equity with employee-friendly stock program
  • It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
  • Compensation benchmarked to San Francisco market - no matter where you live (or move)!
  • 401k plan to help you plan for your future
  • A remote-first mindset and culture (really!)
  • 100% employee coverage for Health, Dental, Vision, Life and Disability insurance and 75% for dependents
  • Time to Recharge - In addition to our Unlimited PTO policy, we provide ~23 days off through out the year. This includes a company wide break at the end of the year, and we honor having at least one three day weekend a month (if there is not already a locally observed holiday that month, we add one!)
  • Pick Your Perk - $600 a year to spend on the perks that you care about most
  • Work Life Balance and Flexible Schedule options
  • The tech you need AND a $500 Home Setup Stipend
  • $200 Reimbursement for Cell/Wifi/CoWorking
  • $1500+ Annual Professional Development Allowance
  • Up to 16 weeks of paid parental leave, regardless of path to parenthood
  • Maven Inclusive Family-Building benefit including unlimited virtual appointments, coaches & counselors, and $10K ‘wallet’ to support adoption, surrogacy, IVF, and egg/sperm freezing
  • Modern Health well-being benefit including self guided resources and access to 12 mental health and 8 coaching sessions - at no additional cost to you.
  • Semi-annual performance conversations (we call them Review & Rewards conversations) - so you know where you stand, and how you’ll be rewarded for your impact
  • Annual compensation review, benchmarking to industry and inflation changes
Please note we cannot currently sponsor or do visa transfers at this time.

Diversity & Accommodations:

We're building a diverse and inclusive workplace where we learn from each other, and welcome nontraditional candidates, and people of all backgrounds, experiences, abilities and perspectives. You don't need to be a millennial to join us, all gens are welcome! Further, we (of course) follow federal and state disability laws and are happy to provide reasonable accommodations during the application phase, interview process, and employment. Please email to discuss accessible formats or accommodations. As an equal opportunity employer our hiring process is designed to put you at ease and help you show your best work; if we can do better - we want to know!