PPC Advertising Specialist for B2B/SaaS - Remote

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As our PPC Advertising Specialist you will be responsible for:

• The PPC Specialist will be responsible for planning, optimizing, implementing, and analyzing paid and organic search engine marketing activities
• Act as a specialist of the search engine marketing channels by planning, developing, and implementing comprehensive paid search strategies
• Create and manage paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads, Microsoft Ads, Linkedin Ads, and Facebook Ads.
• Manage Search, Display, Remarketing, and Video advertising campaigns
• Conduct keyword research, write ad copy, and establish bidding strategies to meet and exceed company KPIs
• Analyze paid search campaign results and adjust strategy and budgets accordingly
• Develop and execute A/B test experiments for campaigns to discover the most effective campaign configurations
• Use GA4 to develop insights and action items intended to improve paid search performance and meet KPI goals
• Demonstrate advanced proficiency in PPC strategies and maintain up-to-date knowledge of emerging technologies within the search and digital landscape
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
• Conduct monthly calls with PPC marketing channel representatives
• Create weekly campaign reports for the marketing team

Requirements

To be successful in this role you should have:

• Fluency in Google AdWords and Bing Ads
• 3-4 years of experience planning, launching, and managing search marketing campaigns across Google AdWords and Bing
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Working knowledge of GA4 (or other analytics software), conversion tracking, HubSpot, and the interplay of PPC/SEO and local search
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work

Benefits

What's in it for you?

• A focus on professional development;
  • Training reimbursements
  • Mentor programs
  • Knowledge-Exchange programs
  • Interesting and challenging projects
• Flexible working hours
• Paid 24 days of vacation per year and unlimited sick leave
• Medical insurance reimbursement
• Co-working and gym/sports reimbursement
• The opportunity to receive a reward for the most innovative idea that the company can patent.

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