Grafana Labs
USA
We are seeking a data-driven Demand Generation Program Manager to lead the promotion efforts for all our events, from annual flagship events like GrafanaCON to regional roadshows. This role will focus on designing, managing, and optimizing the end-to-end promotion strategies for these events across multiple channels, including email, web, and paid media. The ideal candidate will be both strategic and hands-on, with a strong grasp of demand generation tactics and event marketing to drive registrations and pipeline growth.
Key Responsibilities:
AI & Automated Nurture Flow Management: Help manage and scale AI-driven marketing workflows, ensuring seamless integration between automated email nurturing and AI-generated content. Work closely with the AI team to continually refine and enhance these flows for better engagement and conversion.
Event Promotion Strategy & Execution: Develop and execute a Demand Generation promotional strategy for our events, driving...