Senior Product Manager, Growth

Endor Labs is building the Application Security platform for the software development revolution. Modern software is complex and dependency-rich, making it increasingly difficult to pinpoint the risks that truly matter. Endor Labs solves this challenge by building a call graph of your entire software estate—enabling teams to clearly identify, prioritize, and fix critical risks faster. 

Trusted by companies that are one or one hundred years old, Endor Labs secures code whether it was written by humans or AI, and whether it's 40-year old C++ code or cutting edge Bazel Monorepos. Endor Labs was founded by serial entrepreneurs Varun Badhwar and Dimitri Stiliadis, and is backed by leading VC firms such as Dell Technology Capital, Lightspeed, and Sierra Ventures.

Sound interesting? Let’s talk if you want to be part of the next big leap in security innovation!

About the Role

At Endor Labs, we believe a customer’s first minute with the product sets the trajectory for everything that follows. As our Senior PM for Endor Experience & Growth, you’ll own the journey from first touch through POC and the first 30 days—designing the free experience, crafting onboarding and guided workflows, and making time-to-first-value feel instant. 

You’ll pair security-tools depth with crisp developer experience and content systems—docs, release notes, and security advisories—so the product and its guidance move in lockstep. 

This is a hands-on role that runs smart experiments, and sets clear guardrails between free and paid to drive sustainable growth. We’re looking for a full-funnel, product owner who makes Endor feel obvious, trustworthy, and indispensable.

How You'll Make an Impact

• Full-funnel PLG Ownership: Own activation → TTFV → retention → free→paid conversion for a dev product; design guardrails for free vs. paid and improve metrics through iterative shipping.
• Developer-tools Depth: Credible with GitHub/GitLab/CI, tokens/webhooks, CLI/agents; can specify install/onboarding flows and remove friction with engineers.
• Onboarding & TTFV UX Craft: Design empty states, guided checklists, progressive disclosure, and in-product nudges that reliably get first value fast.
• Content systems & docs Ownership: Own docs IA, release notes, advisories, and in-product comms; instrument search/deflection and keep content tied to activation/POC success.
• Experimentation Muscle: Hypothesis-driven iteration across copy/UX/feature gating; runs lean experiments and translates learning directly into roadmap/prioritization.
• Enterprise SaaS & Security/AppSec Literacy: Driving growth in an Enterprise SaaS product focused on a security or developer buyer
• Nice to Have
  • Freemium pricing/packaging experience; DevRel/community programs; privacy/telemetry guardrails; enterprise POC playbooks.
  • Experience with SAST/SCA/IaC, SBOM/advisories are a plus

What You Bring to the Table

• Developer-tools/Cybersecurity Fluent: Comfortable with GitHub/GitLab, CI/CD, tokens/webhooks, CLIs/agents; you can spot and remove onboarding friction with engineers. Experience with security tools like scanners is a big bonus.
• Onboarding & First-Minute Obsessed: You design empty states, checklists, progressive disclosure, and nudges that make first value feel instant.
• Cross-Functional Accelerator: You align Eng, Design, DevRel, Support, and Sales/SE to land simple, repeatable journeys (POC and Day-30).
• Startup-Ready: You thrive in ambiguity, create structure, and leave behind playbooks others can run.
• B2B Enterprise–Native PM (required): You’ve built developer SaaS for mid-market/enterprise—navigating POCs, multi-stakeholder deals (Dev, Platform, AppSec)

Why Endor Labs?

We’re building at the intersection of developer productivity and security — one of the fastest-growing spaces in software. Our dev-loved platform has real ROI, strong momentum, and customers who care about doing things right.

At Endor Labs, we think big, start small, and learn fast. We take ownership, move with purpose, and always start with the customer’s success. We debate with data, make the complex simple, and challenge each other with kindness and candor. We celebrate wins, learn from misses, and have fun along the way — because when our customers win, we all win.

Endor Labs is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Even if you don't fit every requirement above, we believe in the power of diverse perspectives and experiences, so we encourage all talented individuals to apply—there's no one-size-fits-all here.

Compensation: For candidates who receive an offer at the posted level, the compensation is expected to be between $180,000 - $240,000. This may include incentives/variable compensations such as commissions, stock options and/or bonuses, depending on the position. Final compensation will vary based on seniority and relevance of experience, location, and position requirements.